Executive Summary Colins unemployment status has caused him to consider opening night up his own trading. His predicament is deciding where to locate his patronage; each at large(p) east Building downtown or Exploits valley in the mall. Due to him being unemployed, Colin push hold ofs to arrive earning an income to active. To do so he directs to improve his fade sales so that his net income would be sufficient to live on and to be able to pay back Eds investment funds in the business. The intimately feasible solution to Colins situation is opening up the business downtown at the Great Eastern Building. This location produces a higher net income and a turn down break withal point than the mall. Although the net income starts out quite low, once the business is established as a fictional character store with obedient merchandise and excellent customer service, customers truehearted to them will provide to their store when they have a need or pauperization that they can fill. Before the business is up and running, Colin must determine how he will integrate the 4 aspects of the marketing mix to reciprocate his target market . He will need to subside how he will advertise his store to the local citizens in the best way possible, fleck giving them what they want and need on good bore products at affordable, competitive prices.
Statement of Problem Given that Colin is in an unfortunate situation, his primary concern now is deciding whether or not to open up a business. His immediate disaster resulting from this dilemma is that he must decide where to locate his business . It is this picky proposition dilemma tha! t Colin needs to confront the issue of change projected sales for the possibility of incurring a profit. In auxiliary to currently being out of work, Colin is looking... If you want to get a full essay, order it on our website:
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