Ad Evaluation

Introduction         Sex in advertising has been the theme of more than twentieth Century American advertising. It chatterms like all we see these days are advertisements which use the human body and internal urge to carry all contours of merchandises from food and cars to colognes and exercise equipment. It is virtually unworkable to cable into any example of media they days and not make for most type of an ad which uses sexuality to cheat on its reaping. Most of the succession sexuality and the use of the product in a significant world setting is irrelevant, but for centuries if sexual connotation is project upon the use of a certain product then the product has been a success in the foodstuff place. In the side by side(p) pages we willing be analyzing an ad for Robert Lee Morris Watches, placed in Harpers Bazzar, which uses the concept of sex to sell its watches. For a copy of the ad interest refer to the end of this report. We will be appl ying the basic Principles of Advertising to help use recap this ad. Objectives and Mission         The objectives of any club apply the concept of using Sex in its advertising campaigns are clear. The corporation wants to bring up to the certain level of the target market to sell its product.

The ships company wants to appeal to the consumer who appreciates his/her sexuality and will spend a few bare(a) dollars to look especially sexy. The mission of this type of advertising is to persuade the target market that the product, in this contingency a watch, is indispensable to their need an d want to be alluring and portray that rol! e to his/her fellow peers. Consumer Analysis Before any company decides what mental of an ad will be used to represent their company and their product, they will need to... If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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