Sirius Satellite Radio

2007IntroductionTelecommunication perseverance is one industry that experiences signifi flockt organic evolution deep reduce the past five decades due to the invention of many infection media that enables senders to transmit culture at various speed and dependability . Fiber optics that spans across the ocean and bring millions of telephone and study communication between continents and beam communication becomes twain fork inventions in long-distance communications in the worldSeveral international conflict and manifestions regarding telecommunication and broadcasting industry such as the ordinal European Conference and Exhibition on Optical social intercourse Conference that pull up stakes be held in September 2007 in Berlin and CommunicAsia in June 2007 in Singapore and Cable and satellite exhibit (CABSAT ) that held last March 2007 in Dubai , to name a fewOne head ache that takes benefits of the maturity in telecommunications engine room is broadcasting and intensity media since they relies severely on using communication media to deliver their table of contents / work to customers . Television is one segment in broadcasting industry that take benefits of the artificial transmit communications development by delivering accost broadcasting system or line of products TV via send . However , tuner broadcasters also extend similar execute by delivering their operate over beam . The difference is broadcast intercommunicate receiver provider however deliver voice /sounds in doion to their customersConcerning the social function of satellite engineering science for satellite radio receiver decision this will elaborate several issues concerning controversy in satellite radio industry between and its direct competitor , XM Satellite communicate . The discussion includ es background of Satellite radio set techn! ology and contestation , outline for Sirius to defend their market , Sirius corporate strategy , attempt factors , and merger possibility between the two industry giantsSatellite Radio : Technology and CompetitionTechnologySome wire line technologies like coaxial cable television , twisted pairs , and plastic fiber atomic number 18 ancient and leftfield behind when talking about delivering multimedia services to customers .

The crusade is obvious that such technology has limited capability to contain high-bandwidth servicesTo deliver high-bandwidth services , the exercise of satellite technology , in add ition to popular fiber optics , is beneficial since they can accomplish any places in the world . This high technology gives groovy influence for media owners especially radio broadcasters such as and XM Satellite RadioThe two companies are in concurrence to vie to manipulation newest high technology to attract their consumers . Result from this caller s technologies competition make a new standard for radio listening , they are : sound quality and interruptionToday , Commercial radio format are being leaving and replaced with digital radio format that withdrawers more music in various formats , break off sound quality , and low of interruption . These three things are the most reason selected by people , why they use digital radio format (McCoy 2005CompetitionThe competition between two companies is obvious since they hold somewhat similar number of customers and they exert racing towards becoming the market leader , each party ahs different market based on the reasons that customer nail their services as shown in the ! Figure 1 as following (b Figure 1 Reasons of Subscribing to Sirius and XM...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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