A case study on Levis Strauss. Essay -- Economics

A case study on Levis Strauss.IntroductionLevis Strauss has been the market attracter of blue denim Jeans since1853, but of late the sales leave started to fatten out it has lost a hugeamount of its share in the market. This has hap to closures of storesthroughout America and layoff staff in this incubate I go forth look at thefollowing questions1. What is Levis Strauss milieual domain?2. What factors in its environment are giving rise to opportunities and threats for Levis Strauss?3. How are Levis managers trying to manage these opportunities and threats?4. With telephone extension to their Web site and additional research what is Levis current position.A report on Levis StraussQuestion 1Levis Strauss and co is one the worlds leading brand apparelcompanies. Levis design and market Jeans related products and casualclothes. Its product is change world-wide. Established in 1853 by LevisStrauss it headquarters are based in San Francisco. It is a companythat was valued ove r the 7 Billion buck mark in 1997. Its mostfamous product lines are fluent Tab, Red Tab, Dockers andLevisengineered brand. At the current time Levis are trying to aidtheir New Silver Tab brand. It is regarded as their most hippestclothes and it appeals to the sum of money teen market. Levis plan to spend 5times the amount they have spent on the year before on promoting theirproducts this is because they have accomplished recently they have lost alarge sh...