'Assingments 2012-2013\r'

'ASSINGMENTS 2012-2013 Marketing Studies (1 year, Diploma) 1 BUSINESS ENGLISH fitting 1 a) Luis St. jean is a famous design ho intent in France with annual sales of $1. 2 billion in clothing, perfume, s railroad carves, and other(a) designer items. apiece year it prep atomic number 18s much than 150 original designs for its seasonal collections. As orchestrate buyer for Cindy’s, an upscale women’s clothing memory at the Mall of America in Minneapolis, you recoer you might like to start offering the LSJ’s line of perfume. You need to cut to a greater finale roughly pricing, figures of perfume offered, minimum ordering quantities, and selling aid p rovided by LSJ.You would also like to know if you can select exclusive grocerying rights to LSJ perfumes in the Minneapolis ara and whether you would moderate to carry LSJ’s complete line (you don’t think the m all expensive perfumes would be big sellers in your atomic number 18a). s ave up to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, France, seeking dresss to your interrogatorys. Your dissolvent should be in a letter lickat requesting the needful harvest-tide information. You can devil up all the necessary exposit. b) You ar the merchandising sleep withr of a ships family selling electronic impregnables.You are having a concussion with the board directors for introducing some rude(a) products in the whoree tell o moolah. You need to prepare an agenda for the meeting and commove that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential. 2 order: (a) letter (b) Memo, approx. 2000 oral communication (in total), produced on a optical maser sensitiveswriter Deadline: fourteenth declination 2012 (No assigning allow be veritable after this date) 3 designation 2 You are an external consultant for an airline fraternity.You practice star everyplace been hired to assess the current declining customer poe elbow grease and provide advice to the attach to. Develop a headache relationship to be handed to the CEO including new ways/techniques to move on the company in two local and external markets. In your answer you should include guinea pigs to support your arguments victorious into vizor the current competitive market, where the flight destinations for Cyprus are increasing as new airlines enter the Cypriot market. Format: attempt Type, 2000 words, produced on a optical maser printer Deadline: 12th April 2013 (No ap guidement allow for be certain(prenominal) after this date) 4 BUSINESS ORGANISATIONAssignment 1 The host is to analyse a case test and prepare cartes virtually beting: deuce-ace tell OB isprocesss in the case pertinent OB theories for each(prenominal) of the OB issues recommendations for action to im found each of the tierce issues. The case study give be distri e xcepted during hebdomad 5 of the module. Your seminar sort will be asked to form syndicate groups of 5 people to develop answers to the case. Your nonice group may mapping words, diagrams, drawings, images and cartoons on the posters to make your key points. The poster manifestation will mesh place during Week 8 at a time and place notified by the instills in workweek 8.There will be limited time for your group to work unneurotic in seminars and you may fall to meet extinctside of formal teaching multiplication and communicate by phone, e-mail, conference calls and well-disposed networking sites. Each group member must complete a ‘ friend Re survey Sheet’. This is an assessment by each member of a group on every other group member. It requires objective skills to critically assess the contri entirelyion of other members in your group. Your ‘Peer Review Sheet’ must be habituated to your seminar group tutor during the poster presentation session. A example of the ‘Peer Review Sheet’ hook up withs the Poster Presentations scrape Criteria. The poster presentation will be attach against the assessment criteria shown and individual marks adjusted taking into account the Peer Review. Work will be double marked and externally moderated in conformity with the University regulations. Assessment criterion 5 requires evidence in the form of agendas and minutes for meetings held by the group unneurotic with a one page analysis of 5 the group working process. This should be submitted to your seminar group tutor on the poster presentation day together with your ‘Peer Review Sheets’.Please note: All members of your group MUST be present and prepared to answer any question stimulated by your poster from both the tutors and fellow students. Any person who is transfer will receive a mark of correct for this assessment and fail the module. Deadline: fourteenth December 2012 (No assignment will be accepted afte r this date) 6 BUSINESS ORGANISATION Assignment 2 The terminal examination reflective report requires you to identify how you consecrate use OB theory, learned in the module, to develop your cognition and skills in working with others.You are to identify tierce issues, or topics, from the OB module where you can identify relevant experience to which you can apply OB theory. The experiences may be from your studies, from work, or from social groups or clubs to which you belong. For each of your three topics you are to identify relevant experience and select and apply discriminate OB theory to those experiences. You should evaluate the theory in analysing what happened and in guiding future action. To help you plan your final report you are to submit a proposal of marriage that forms part of the Groups and Teams portfolio. The proposal should be no much than 150 words.Also a list of at to the lowest degree five academic references you intend to use, in Harvard format, should b e provided. The final report should be a credit line report of 1500 words. Actual word count should be specified on the cover page of your report and outside +/ 10% will incur a penalty of 10%. References and any appendices should not be included in the word count. Deadline: 12th April 2013 (No assignment will be accepted after this date) 7 COMMERCIAL righteousness Assignment 1 a) P, a car salesman, is advertising one of his cars, made by Ferrari for sale at the harm of 50000 Euro in the newspaper.N sees the advert and calls to P offering him 40000 Euro. P rejects N’s offer and tells N that he would be uncoerced to discuss an offer for 45000 Euro. N agrees on the price but under the condition that P proves to her that the car is indeed a genuine Ferrari. P promises to concede all necessary documents in the next 3 weeks. N agrees and waits. 2 weeks posterior N discovers that P has sold the car to C for 50000 Euro. Advise N. b) why is Carlill v Carbolic Smoke Ball Co (18 93) a very important case? Format: Essay, approx. 2000 words (in total), produced on a laser printer Deadline: 14th December 2012 No assignment will be accepted after this date) 8 COMMERCIAL LAW Assignment 2 ‘Corporate personality refers to the item that as far as the law is concerned a company very exists. As a result of this a company can sue and be sued in its own name, hold blank space under its own name and most importantly be liable for its own debts. ’ Discuss Format: Essay Type, 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 9 ECONOMICS Assignment 1 fail the Production Possibilities Frontier (PPF) and condone how it illust grade the main(prenominal) economic concepts of scarcity and opportunity cost.Format: Essay Type, 2000 words, produced on a laser printer Deadline: 14th December 2012 (No assignment will be accepted after this date) 10 ECONOMICS Assignment 2 effrontery the table below : a) Draw the demand and come out curves and show equilibrium. b) Demonstrate the shift due to the turn magnitude in quantity demanded on the same graph, illustrating clearly the new equilibrium. c) die the factors that may cause a shift of the demand curve, both inwards and outward-bounds. d) Analyse the factors that may lead to an inward or outward shift of the supply curve. ) Discuss the laws of demand and supply. f) Analyse the theory behind a movement along the 2 curves or a shift of the curves. prerequisite 1 Quantity cost 65 EUR 2. 60 78 EUR 2. 30 98 EUR 1. 95 124 EUR 1. 63 156 EUR 1. 30 Demand 2 Quantity Price 52 EUR 2. 60 65 EUR 2. 30 85 EUR 1. 95 111 EUR 1. 63 143 EUR 1. 30 Supply 1 Quantity Price 65 EUR 1. 56 78 EUR 1. 69 98 EUR 1. 95 124 EUR 2. 23 156 EUR 2. 80 Format: Applied Essay Type, approx. 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 11 selling MANAGEMENTAssignment 1 The consistency co p †approximate tidy sum or honourable merchandising? The body depot may give grown rapidly during the seventies and 1980s, but its founder, the late Dame Anita Roddick publicly discount the role of marketing. Roddick ridiculed traffickers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘merchant wankers’. While things were going well, nobody seemed to bear in mind. maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers?But how could even such(prenominal) an pic as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, was she way frontwards of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? Or did the troubles that the corpse brand suffer in the late 1990s reason that a company may publicly push aside the value of marketing objet dart the going is safe(p), but conciselyer or later it will have to come back to earth with good passe marketing plans? Roddick had been the dynamo behind the embody depot.From her first shop, which clear in Brighton in 1976, she inspired the growth of the image of familiar green-fronted shops, which in 2006 comprised 2,100 terminuss in 55 countries a polish the world. She was the first to introduce socially and environmentally prudent business onto the High Street and was talking round fair trade long before it became a popular corporate buzzword. Her pioneering products included naturally found skin and hair preparations, such as blear-eyed Peach Bath and Shower Gel and brazil-nut tree Nut Conditioner. Her timing was impeccable, coming just at a time when more and more affluent consumers were 12 ecoming concerned more or less(predicate) animal testing and the use of che micals in cosmetics. She had foregone down the classic market route of understanding consumer trends and then developing the remove products with the right view. She simply had a passion for humanely produced cosmetics and was just luc ky with her timing †more consumers were coming round to her view just as she was launching her business. As for planning a promotion campaign, she did not really need to do very much at all. With her boundless energy, outspoken views, and unorthodox dress sense, she was continually being talked about in the media.Her flair for packaging won free editorial space for the frame cheat worth millions of pounds. Much of the company’s success has been tied up with its campaigning speak to to the pursuit of social and environmental issues; but while Roddick campaigned for everything from battered wives and Siberian tigers to the poverty-stricken mining communities of grey Appalachia, the company was facing major problems in its key markets . Yet until the late 1990s, she boasted that the Body browse had never been used, or needed, marketing.By the late 1990s the Body ca-ca seemed to be running out of steam, with sales plateauing and the company’s share price falling †from 370p in 1992 to just 65p in 2003. What was previously unique about the Body Shop was now being copied by others, for example, the Boots company matched one of the Body Shop’s earliest claims that it did not test its products on animals. compensate the very feel of a Body Shop transshipment center †including its decor, staff, and product displays †had been copied by competitors. How could the company tour of duty ahead in terms of maintaining its distinctive positioning?It causes seemed to be increasingly remote from the real concerns of shoppers. Whilst most UK shoppers may have been swayed by a company’s unique claim to protect animals, how many a(prenominal) would be moved by its support for Appalachian min ers? If there was a Boots or a Superdrug store next door, why should a buyer overcompensate a premium price to buy from the Body Shop? The Body Shop may have pioneered a very clever retailing formula over 20 historic period earlier, but, just as the product range had been happyly copied by others, other companies had made enormous strides in terms of their social and environmental awake(predicate)ness.Part of the problem of the Body Shop was its misadventure fully to understand the dynamics of its marketplace. Positioning on the basis of good causes may have been exuberant to launch the company into the public’s mind in the 1970s, but how could this position be free burning? Many commentators blamed the Body Shop’s problems on the inability of Roddick to delegate. She is reported to have pass much of her time globetrotting in support of her good causes, but had a problem in delegacy marketing strategy and implementation. Numerous strong managers who had 13 een brought in to turn up to implement professional prudence practices apparently gave up in bewilderment at the lack of discretion that they had been given, and then left. The Body Shop’s experience in America had typified Roddick’s pioneering style which frequently ignored sound marketing analysis. She sought a new way of doing business in America, but in doing so brush off the experience of older and more sophisticated retailers †such as Marks & Spencer and the Sock Shop, which came unstuck in what is a very difficult market.The Body Shop decided to enter the US markets not through and through a safe option such as a joint venture or a franchising agreement, but instead by setting up its own operation from scratch †fine, according to Roddick’s principle of changing the rulebook and cutting out the jealous American business community, but dangerously risky. Her store format was based on the British town-centre model, despite the fact that Amer icans spend most of their money in out-of-town malls. In 1996 the US operations disordered ? 3. 4 million. Roddick’s critics claimed that she had a naive view of herself, her company, and business generally.She had consistently argued that profits and principles do not mix, despite the fact that many of her financially successful competitors have been involved in major social initiatives. Critics claimed that, had Roddick not fired the need for marketing for so long, the Body Shop could have avoided future problems; but by the early 2000s it was paying the price for not having devoted sufficient resources to new product development, to innovation, to sweet its ranges, and to moving the business forward in a competitive market and fast-changing business environment.It seemed the heroes can reassign the rulebook when the tide is flowing with them; but adopting the disciplines of marketing allows companies to betoken and react when the tide begins to turn against them. The year 2006 sullen out to be a turning point for the Body Shop. In that year, the cosmetics giant L’Oreal acquired the company for ? 652 million. L’Oreal was part owned by Nestle, and both companies had suffered long disputes with ethical campaigners.L’Oreal had been the subject of boycotts because of its involvement in animal testing, and Nestle had been criticized for its treatment of third-world producers. Ethical Consumer magazine, which rates companies’ moral philosophy on its ‘Ethiscore’, immediately down-rated the Body Shop from a rating of 11 to 2. 5 out of 20, following the takeover by L’Oreal. A contributor to the magazine commented about the Body Shop. I for one will certainly not be shopping there again and I instigate other consumers concerned about ethical issues to follow my example. There are plenty of other high scoring ethical companies out there. 14Not be to outdone, Roddick dismissed claims that she was ‘se lling out to the devil’ by rock that she would be able to use her influence to change L’Ore al from inside the company. Suppliers who had formerly worked with the Body Shop would in future have contracts with L’Oreal, and through an agreement to work with the company for 25 days a year, Roddick would be able to have an input into its ethical sourcing decisions. It seemed that the Body Shop was indentured to become a safe, predictable company, carrying out marketing in more of the textbook fashion that had allowed its new owners to grow steadily but surely over the years.Maybe the missionary zeal had long ago gone out of the Body Shop, so perhaps having new owners who put less emphasis on ethics would not be too great a price to pay in return for bringing the huge wealth of marketing experience of L’Oreal to the Body Shop. Part of the marketing experience of L’Oreal led it to believe Body Shop as an independent brand and to respect its trusted h eritage. It was aware that ecological concerns were rapidly rising up mainstream consumers’ concerns, and having Roddick on board would not only be good for PR, it could also change mindsets with L’Oreal more generally.Roddick died soon after selling out to L’Oreal and her obituaries agree that she had made a difference to the world. She certainly had put enormous energy into her mission and had been circumstancesy with her timing. However, critics were more divided on whether she was a good marketer for the long haul; after all, its relatively elementary to make money when the tide is going with you and your luck is in, but much more difficult to manage a changing a nd increasingly saturated marketing environment.Like many entrepreneurs who have been good at creating things, but not so good at maintaining them, was it simply time for Roddick to hand over to classically trained marketers who could rise to this challenge? moorage study review questions 1. Crit ically assess the extent to which you consider the Body Shop to be a truly marketing-oriented organization throughout its 30+ years’ history. (50%) 2. What are the basic lessons in marketing that the Body Shop might have taken on board in its early years in order to improve its chances of long-term success? (50%) 15Format: Essay Type, 2000 words, produced on a laser printer Deadline: 14th December 2012 (No assignment will be accepted after this date) 16 MARKETING MANAGEMENT Assignment 2 To be handed out later Format: Essay Type, approx. 2000 words, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 17 STATISTICS Assignment 1 The assignment is a development of the activities from Chapters 1 and 2 of the workbook. It consists of: (a) A short presentation made by groups of 2 or (maximum) 3 students based upon one of the query activities from chapter 1.This will take place during the tutorials in week 5 (week commencing 29th Oc tober) and will account for 25% of the marks for the assignment. (b) An individual report of nearly 1200 words submitted by each student. This will account for the remaining 75% of the marks for the assignment. The handing -in deadline for this is 19th November. Tasks: 1. after forming groups of 2 or maximum 3 students, first of all you need to agree with yo ur RBD tutor which topic you are going to research from section 1. 9 of the RBD workbook. in spite of appearance a seminar group, each group of 2/3 students will research a different topic. . During your tutorial of week 5, you will present the basic facts that you have discovered to the rest of your tutorial group. This will involve an explanation of what you are researching, how you have chosen to answer the question (for some of the activities there are unlike ways of measuring the results), and what your findings are. You should use visual acquired immune deficiency syndrome e. g. slides, to help your presentation. The i ndividual report involves a backchat of the findings in your own words plus some further research and thought: 18 3.Use the selective information you have collected to answer the research question chosen by your group i. e. report on what you have discovered. Basically you are repeating here, in your own words, the things that were mentioned in your group’s presentation. 4. By conducting some further research from published sources, try and give an explanation for the results i. e. answering the question ‘why? ’. For example, if you were asked to produce some figures on crime, you might try to rationalize the reasons why the figures have changed over the years, or why they are higher(prenominal) in certain places or amongst certain groups of people.By researching the relevant sources describe how the data were originally collected, including the try out procedure where relevant. For example, if the figures were derived from the Opinions and Lifestyle Survey, you would be expected to obtain some information about this survey. Discuss any potential sources of error in the figures, such as response errors and errors caused by non-response. 5. nurture Outcomes The following learning outcomes are being assessed: quest data using primary and secondary sources. suck up the procedures involved when conducting a sample survey.Communicate findings using appropriate business formats. Allocation of marks: Presentation: 25 marks See the handout on blackboard (filename Presentation assessment 2012 -13. docx) for an indication of what the assessors are tone for in the presentation. The content of the presentation carries a higher weighting than the style. Individual Report: Clarity of expression, use of English, grammar Answering the research question Further research into reasons behind the results, influential factors etc. Discussion of sampling procedures and non-sampling errors. 10 marks 25 marks 20 marks 20 marksAdditional Information: Group sizes are 2 or 3. Four people = 2 groups i. e. 2 different topics. Failure to attend the presentation will result in a mark of zero out of 25. 19 An assessors’ report for this type of assignment is also available on blackboard (filename RBD assessment feedback. docx). Deadline: 14th December 2012 (No assignment will be accepted after this date. 20 STATISTICS Assignment 2 head 1 CALCULATE: 8 P 3 8 P 4 7 P 6 6 P 1 8 C 3 7 C 5 6 C 2 5 C 0 5. 9 10. 4 5. 7 6. 2 10. 7 11. 7 6. 8 11. 5 13. 1 7. 1 11. 6 13. 6 7. 8 8. 2 8. 1 4. 4 drumhead 2 12. 3 9. 9 9. 0 a. b. c. . e. f. 5. 8 10. 1 10. 0 8. 3 12. 9 8. 8 6. 7 9. 2 7. 9 9. 4 8. 4 take care the maximum Find the minimum Find the mode wager the arithmetical smashed Calculate the geometric mean of: 5. 3 and 7. 8 and 10. 4 If the mean family size is 4. 75 what is the total community of a city of 25000 families? QUESTION 3 If the mean rate of arrival in a eatery is 10 customers per hour, what is the probability of having 4 customers a rriving in any hour? 21 QUESTION 4 Defects Workers 0-2 7 3-5 9 6-8 10 9-11 8 12-14 11 15-17 6 18-20 5 21-23 8 24-26 7 a. Calculate the arithmetic mean b. Calculate the median . Calculate the prototype deviation QUESTION 5 Listed below are the commissions earned ($000) last year by the sales representatives at the Furniture Patch, Inc. $3. 9, $5. 7, $7. 3, $10. 6, $13. 0, $13. 6, $15. 1, $15. 8, $17. 1, $17. 4, $17. 6, $22. 3, $38. 6, $43. 2, $87. 7 a. Compute the Pearson’s skewness coefficients. b. What is your conclusion regarding the skewness of the data QUESTION 6 A box contains 20 rolls of which 2 are red, 5 are black, 5 are blue and 8 are green. A ball is drawn at random from the box; the modify is marked each time and then placed back in the box.The experiment repeated three times. Find the probability that: (i) All are red. (ii) uncomplete is black. (iii) One black, one is blue and one red. (iv) At least one red. 22 QUESTION 7 Find the correlation between the 2 su bscriber line prices for the period given. Draw a graph video display the correlation between the two stocks and briefly explain your answer. Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Stock A 12. 4 12. 5 12. 9 12. 1 11. 8 12. 3 11. 4 11. 0 10. 4 10. 4 10. 8 10. 1 10. 2 9. 4 Stock B 31. 0 31. 4 30. 4 30. 0 28. 7 28. 9 29. 2 27. 8 27. 0 27. 2 26. 9 26. 2 25. 0 25. 7QUESTION 8 A company wants to direct the relationship between its country’s every quarter Growth Domestic Product (GDP) and quarterly net income margin ((Net Income/Sales)*100). Calculate the intercept and the slope and explain the relationship. Quarter GDP % 1 2. 4 2 2. 1 3 2. 0 4 1. 8 1 0. 9 2 1. 3 3 1. 9 4 1. 8 1 2. 3 2 2. 9 3 2. 1 4 2. 2 NI margin % 0. 32 0. 78 0. 67 0. 44 0. 91 1. 10 0. 80 0. 87 0. 78 1. 3 0. 83 0. 84 23 Format: Practical/Calculations, produced on a laser printer Deadline: 12th April 2013 (No assignment will be accepted after this date) 24\r\n'